Marketing Skills 12/10/2026

What is Online Marketing? Types of Online Marketing

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The development of digital technology is opening up a host of new opportunities in reaching and interacting with customers online. Applying appropriate online marketing methods will help businesses seize market potential and enhance their competitiveness. Let’s explore what online marketing is and its various forms.

What is online marketing?

Online marketing, also known as digital marketing, is a set of advertising and marketing activities carried out on the internet. This includes using online channels such as social media, websites, email, and search engines to reach and interact with potential customers.

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Online marketing is widely used by most large businesses today to leverage the potential of the internet, as it is predicted to become an indispensable resource in the future. By using online marketing, businesses can build and develop their online presence, attract new customers, increase engagement, and build trust within the online community.

Forms in Online Marketing

Social Media Marketing

Social media marketing is a form of marketing that allows businesses to reach users through social media platforms such as Facebook, Instagram, Twitter, and many others.

This form of income is divided into two main groups: Organic and Paid.

Organic social media focuses primarily on building brand image and expanding relationships with users naturally. This involves engaging with customers by sharing original content, creating engaging content, and interacting with users through comments, likes, and shares. Organic social media helps build trust, increase brand awareness, and create long-term relationships with customers.
Paid social media primarily focuses on advertising products and services through social media platforms and requires a paid subscription fee. This form of advertising directly reaches a larger customer base by running ads on social media platforms such as Facebook, TikTok, Shopee, and many others. Paid social media allows businesses to reach their target audience, increase reach and engagement, and generate business results quickly.

Affiliate Marketing

Affiliate marketing is a form of online business similar to the partner model. In this model, you can find product distributors with affiliate programs, register, and promote their products. When you generate sales or convert customers through your link, you will receive a commission.

For example, Shopee affiliate marketing is a form of affiliate marketing that requires no capital but can still generate income. When a customer clicks on an affiliate link, that link will lead them to the website containing the product sold on Shopee. For each product successfully purchased through the affiliate link, the affiliate advertiser will receive a percentage of the commission.

Affiliate Marketing

Search engine optimization

Search Engine Optimization (SEO) is the process of optimizing websites and article content to improve their ranking in search engines. This maximizes the number of visitors to a business’s website, leading to rapid revenue growth. This form of marketing is currently experiencing strong growth.

SEO comprises two main forms: On-page SEO and Off-page SEO.

On-page SEO focuses on optimizing website content and elements for optimal visibility in search engines. This ensures the website ranks highly in search results when users search for target keywords. By optimizing content, page structure, keywords, and other elements, on-page SEO helps attract more traffic to the website and reach more potential customers.
Offpage SEO focuses on techniques to optimize factors outside of a website. One of the common methods of offpage SEO is creating backlinks, which are links from other websites to the target website.

Viral Marketing

Viral marketing is a form of product marketing through community activities and programs on social media. It not only attracts customers through social media but also leverages word-of-mouth to reach a large audience.

A prime example of viral marketing from Vietnam is the campaign by the Dien May Xanh brand. This campaign significantly increased brand awareness for Dien May Xanh. According to Buzzmetrics, the page achieved impressive results with 14,304 comments, 167,464 likes, and 15,068 shares in just 9 days since its launch. Simultaneously, Dien May Xanh’s advertising video also ranked second in the top 10 most-viewed videos in Asia during that period.

Viral Marketing

Content Marketing

Content marketing is a form of marketing that uses words and engaging content to attract users. Currently, this form is quite popular, where product information can be creatively transformed into compelling stories and engaging content to attract consumers.

There are many forms of content that businesses can use to do this, including:

Blog posts: Write and share blog posts for your business to provide helpful information and answer customer questions.
Video: Create and share videos on social media platforms like Facebook and YouTube. Videos can be tutorials, interviews, interesting stories, or information about products/services.
Industry Reports and Research: Create and publish reports and research on your industry to share the latest knowledge and information with your customers.
Infographics: Create graphic summaries of reports and research, helping to convey information visually and easily understandable.
Ebook: Publish ebooks with in-depth and valuable content to share detailed information and guidance with customers.
Podcast: Create and broadcast podcast programs on topics related to your industry to inform and inspire listeners.

Influencer Marketing

Influencer marketing is a marketing strategy that uses the influence of influencers (who have a significant number of online followers) to communicate a brand’s message to the market.

For example, Jennie was chosen as Chanel’s global brand ambassador because she embodies the elements the brand seeks: a strong media presence and a sophisticated, elegant, and eye-catching beauty. Every time she wears Chanel clothing and accessories, those products sell out continuously.

Influencer Marketing

Email Marketing

Email marketing is the use of email to directly send marketing messages and promotions to customers, with the goal of attracting new customers and maintaining relationships with existing ones.

Paid advertising

Paid advertising is a form of online marketing where advertisers pay to display their ads on search engines and online platforms such as Facebook, YouTube, LinkedIn, and Instagram.

Currently, Paid Advertising is often referred to as Pay-per-click (PPC), meaning that advertisers pay a fee each time a user clicks on their advertisement.

By now, businesses should have some understanding of what online marketing is and its various forms.